SOMETHING NEW UNDER THE SUN

The Original Uruguayan EZ - Melter, "IT'S PIZZA WITHOUT THE CRUST!"

It isn't very often that a truly "new" idea comes to the marketplace, but it happens.

That is precisely what has occurred with The Original Uruguayan EZ - Melter,
"a whole new way to eat cheese!"

In the southern parts of South America (Argentina, Chile and Uruguay) people enjoy their cheese warm. To achieve this they have a ceramic plate that they place on the grill (the grille known locally as the Asado). While they are grilling meat they are simultaneously melting the cheese for a delightful appetizer.

Traditionally the cheese is melted in a larger dish and served individually by the table server. The Original Uruguayan EZ - Melter solves the problem of service by creating individual portions of this delicious morsel of cheese.

Typically, the cheese is provolone, but it is not so limited. Experimentation has shown that this melter works extremely well with asiago, brie and more.

Artigas Cheese, a division of Zultan International, Ltd., is bringing this ceramic plate to the U.S. market. Unlike any other kitchen device, this plate serves as a cheese melter and may be used to prepare various appetizers (and the plate keeps them warm during service).

Ideal for caterers, experimental chefs and for home use. Microwave, bake or grill a plate of cheese squares, throw some oregano or other spices on the heated cheese and you have pizza without a crust in less than 2 minutes preparation time! Bite-sized portion controlled makes it a perfect item for those on diets (especially low-carb dieters).

Take it camping. It works over the open fire! Bring it to parties with stuffed mushrooms or bacon wrapped bay scallops ready to be heated. Its versatility is part of its appeal.

The Original Uruguayan EZ - Melter is a great gift or an inclusion in a cheese and wine basket. It is a great compliment to the cheese industry in that it encourages consumption of cheese. Cheese companies are already beginning to market cheese in squares (the size that facilitates preparation).

Attention Caterers: Having several EZ - Melters allows for easy prep and service of warm items. While serving your first plate your second set of appetizers will be cooking. And there are so many uses for this attractive platter!

If you are truly looking for something different to offer to your clients, The Original Uruguayan EZ - Melter fits that bill.

"IT'S PIZZA WITHOUT THE CRUST!"